The Dunedin Wedding Sales Workshop typically runs from 9.30am to 4pm and covers the actions and behaviours required to…

  • Increase Enquiries.
  • Increase Conversion
  • Increase Revenue
  • Increase Revenue per Wedding/Per Guest.
  • Establish a consistent sales journey for couples.
  • Ensure high levels of product knowledge along with costs.
  • What are your USP’s in your comp set?
  • Keeping your supplier selection cutting edge.
  • Drive a ‘success breeds success’ culture.
  • Involve the wider management team in the sales process.
  • Enhance your reputation.
  • Introduce bonus structures.
  • Re-invest in the wedding product.
  • Explore on-property showcases.
  • Plan to visit exhibitions and have a stand at Expos. 
  • A plan of action based on the properties strengths and challenges.

Discussion Points

  • Website content plus visitor analytics.
  • Formulated scripts and sales strategy.
  • Marketing activity.
  • Pricing transparency.
  • Diversity of product.
  • USP’s within your comp set.
  • Showcases & Expos
  • The Sales structure and pipeline.
  • Paper Brochure v Online Brochure
  • Wedding CRM and mailing database.
  • Sales capability and capacity.
  • Quality of venue and suppliers.
  • Who is your target market?

To book your place on a wedding sales workshop on 19th June – Book on this link

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