The Dunedin Wedding Sales Workshop typically runs from 9.30am to 4pm and covers the actions and behaviours required to…
- Increase Enquiries.
- Increase Conversion
- Increase Revenue
- Increase Revenue per Wedding/Per Guest.
- Establish a consistent sales journey for couples.
- Ensure high levels of product knowledge along with costs.
- What are your USP’s in your comp set?
- Keeping your supplier selection cutting edge.
- Drive a ‘success breeds success’ culture.
- Involve the wider management team in the sales process.
- Enhance your reputation.
- Introduce bonus structures.
- Re-invest in the wedding product.
- Explore on-property showcases.
- Plan to visit exhibitions and have a stand at Expos.
- A plan of action based on the properties strengths and challenges.
Discussion Points
- Website content plus visitor analytics.
- Formulated scripts and sales strategy.
- Marketing activity.
- Pricing transparency.
- Diversity of product.
- USP’s within your comp set.
- Showcases & Expos
- The Sales structure and pipeline.
- Paper Brochure v Online Brochure
- Wedding CRM and mailing database.
- Sales capability and capacity.
- Quality of venue and suppliers.
- Who is your target market?
To book your place on a wedding sales workshop on 19th June – Book on this link
